Recent Press Coverage

Thank you to the Times of Malta, Irish Central, Yahoo! Finance, Disrupt Magazine and the others who have covered my work in the public relations industry.

https://www.irishcentral.com/business/how-man-helping-restore-travel-industry

https://timesofmalta.com/articles/view/countries-using-pr-expert-richart-ruddie-to-restore-confidence-in.853148

What I’m reading now

Zume a company that is picking up on the trend that with more uber eats, door dash, and grub hub deliveries the more the millenials are using non-reusable plastics and material such as styrofoam that isn’t being recycled. The solution is a company called Zume Inc of Southern California. They just bought Pivot, who is a designer of plant-based packaging material. Along with the deal, Zume will be opening a 70,000-square-foot manufacturing plant in the area and they plan to replace 1 billion Styrofoam containers.

reference: https://techcrunch.com/2019/06/13/zume-buys-packaging-company-with-eyes-on-plant-based-plastic-alternative/

How to be great is starting at being good and practicing over and over and over again with micro improvements in your daily life.

reference: https://blog.stephsmith.io/how-to-be-great

Recycling plastic can become one of the worlds biggest business especially as 68% of the worlds plastic sits dormant in landfills at the moment…

reference: https://advances.sciencemag.org/content/3/7/e1700782.full

The growth of plastics production in the past 65 years has substantially outpaced any other manufactured material. The same properties that make plastics so versatile in innumerable applications—durability and resistance to degradation—make these materials difficult or impossible for nature to assimilate. Thus, without a well-designed and tailor-made management strategy for end-of-life plastics, humans are conducting a singular uncontrolled experiment on a global scale, in which billions of metric tons of material will accumulate across all major terrestrial and aquatic ecosystems on the planet. The relative advantages and disadvantages of dematerialization, substitution, reuse, material recycling, waste-to-energy, and conversion technologies must be carefully considered to design the best solutions to the environmental challenges posed by the enormous and sustained global growth in plastics production and use.

Facebook the newest boredom filler

The television filled the void for years. Mark Cuban nailed it with this post: http://blogmaverick.com/2010/10/26/the-value-of-your-time-and-how-it-impacts-the-internet-video-vs-traditional-tv-battle/

“Businesses must offer the path of least resistance to their customers. If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest.” Facebook has done just that. They made a seamless product that you have more to lose when you exit the platform then they do. It’s a very effective platform to use for brand awareness and to promote your products. KratomMasters has has great success selling their health supplements after using Facebook, you can click to find out more about their product line.

Your connections, your friends, and your photos all in one place but the mere simple entertainment value of being able to open your browser and scroll endlessly for days on end without having to put any thought into it. Thats the path to the least resistance and has gained a phenomenal amount of ad spend as the boredom filler that Television has championed all of these years.